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The seventh generation Eldorado was radically redesigned in 1967, becoming the brand’s first entry to the era’s burgeoning personal luxury car market. Promoted as a ‘personal’ Cadillac, it shared the E-body with the Buick Riviera and Oldsmobile Toronado. The ride and handling were widely praised and this generation Eldorado helped take Cadillac to its best sales years ever.
You know that mid-life crisis thing – go out and buy yourself a sports car only to find you’re still miserable? Kind of embarrassing too when you’re out there on the driveway on Sunday morning giving it a polish – the neighbours walk past with the dog thinking ‘Tragic’ and you’re thinking ‘I know they’re thinking ‘Tragic’ and they’re thinking ‘he’s thinking we’re thinking tragic’ … Yeah well anyway, you can have a nice sports car in the privacy of your own bedroom and not be embarrassed at all – simple as buying a print and framing it. Only one thing though, it will be better all round if you hang it on the wall and don’t prop it up on the pillow next to your’s. I’m sure we are on the same page.
This car is best known for its part in a photograph of Marilyn Monroe, looking a little surprised with her white dress blowing in the wind. Marilyn was on her way to the opera in New York City where she was meeting John (John was waiting in the opera house foyer, in disguise, as his wife Jackie thought he was working late). As Marilyn approached the foyer entrance, she passed a Cadillac DeVille parked at the curb-side. Inside the car was a little girl, the daughter of an advertising executive from Madison Avenue who had just bought a new camera and flash. The girl was playing with the camera while her Dad popped into the drug store to buy cigarettes. Suddenly the flash went off, catching Marilyn by surprise – she nearly jumped out of her skin. The famous pose had been captured. A few weeks later, when the film was processed, the ad exec realised what he had. He immediately put the photo and negative into an envelope and posted them straight to Marilyn, apologising for the breach of privacy. Marilyn wrote back and said ‘no worries’ and posted the photo on her Facebook page. It went viral. Marilyn became the first internet sensation. There have been lots of sensations since but Marilyn is still the most famous.